We use artificial intelligence and machine learning
to level the playing field across Australia’s
multi-billion dollar wine export market.
Boutique variety. Global markets. Simplified.
Variety in the quantities you need
- A cellar’s worth of variety, palletised
- Order by the case, not the container
- Curated to your customers’ taste
Untapped markets within reach
- New buyers beyond borders
- Discovered on merit, not spend
- Feasible minimum order quantities
Simplicity without compromise
- One invoice, nothing to chase
- Licences and paperwork, handled
- Great wine, finally finding its audience
- ChardonnayMargaret River5
- RieslingGreat Southern5
- ShirazBarossa6
- Cabernet SauvignonMudgee5
- Pinot NoirYarra Valley6
- TempranilloGranite Belt4
- SparklingTamar Valley5
- Pinot GrisMornington Peninsula4
From a buyer's brief to a matched, verified shipment.
Machine learning-powered precision matching across Australia’s vineyards, with one simple process from brief to delivery.
You share your brief.
Style, region, price band and volume, no wine jargon needed. Your brief becomes the start of a pallet made only for you.
Our AI matches it.
Machine learning scores your brief against our vineyard partners’ data across millions of combinations, curating a shortlist built around exactly what you asked for.
You confirm your order.
Pick from your tailored shortlist and we lock in stock and pricing with each vineyard. One order, one invoice.
Vineyards prepare your wine.
Independent vineyards across Australia pack your cases in parallel, reaching markets they couldn’t reach alone.
Pallet is consolidated.
Your cases join other buyers’ orders on one mixed, one-of-a-kind pallet: a cellar’s worth of variety, packed and booked to port.
Export, simplified.
AI streamlines the export paperwork, putting new markets within reach without the complexity.
You receive it.
The pallet splits on arrival and your selection arrives ready to pour.
- Reading the buyer brief7 requirements
- Searching the vineyard network3,412 wines
- Filtering by varietal, style, region214
- Matching price band and volume38
- Excluding wines already in your market6
- Ranking by overall fit3 matches
Why Sapphire Panda exists.
No vineyard should be locked out of exporting because of its size, yet the complexity of the Australian wine export market has left it dominated by a few commercial brands. Thousands of award-winning vineyards can't compete on scale or price, so their wines go untasted and their stories untold. Sapphire Panda exists to change that.
Growing up less than an hour from the Yarra Valley and visiting independent vineyards rich in history and award-winning wine, Conor took it as common knowledge that Australia’s best wine often comes from its smallest producers. Working overseas, he found a market dominated by a few commercial brands, with small and medium-sized Australian vineyards barely represented.
After attending the Belt and Road Summit in Hong Kong and events with Business Network International, he spoke with buyers at clubs, venues and restaurants across Europe and Asia, who wanted boutique, distinctive Australian wine but had no reliable way to find it.
Back home, minimum orders, paperwork and the big players' marketing budgets stood between vineyards and export. So we built the alternative: AI that matches each buyer's requirements to the best-fit vineyard in Australia, whatever its size, and combines them on one pallet. One order, greater variety, and less complexity. A win for both sides.
What's happening across Australian wine right now.
Recent headlines from the Australian wine industry: harvests, shows, supply and anything else moving the market.
Find the wines the big brands don’t ship.
Tell us what you're looking for and get your top AI-matched wine picks in minutes.
Own an independent vineyard?
Register your interest to join the Sapphire Panda network. We’ll be in contact to collect the full details.